UK brandMar 12 – Apr 11, 2026
£21,747
Klaviyo-attributed revenue in 30 days
+13,052% vs previous periodStore revenue +155%
- Total store revenue
- £218,262
- Email share
- 9.96%
KLAVIYOEmail & SMS retention for DTC brands
More subscribers into customers. More customers into repeat buyers.
MZ Growth builds and runs the retention system behind your store: Klaviyo flows, weekly campaigns, segmentation and honest reporting. You get one partner who owns the channel, so email stops being the thing you keep meaning to fix.
No obligation. You get a written list of gaps whether we work together or not.
Trusted partners
Brands we've worked with
Fragrance ForteMaison AsrarCozy Crew ClubWhite Rabbit EnergyKrabotSuper Speciosa
6core flows, each split by buyer and non-buyer
3–4campaign sends per week, planned a month ahead
7 daysfrom kickoff to a full account audit and roadmap
1 partnerfor strategy, design, copy and reporting
Email gallery
Email designs across fragrance, beauty, food, tech and more.
Tap any email to see it in full.
Sound familiar?
Most email programs don't have a copy problem. They have a system problem.
We set up flows once and never touched them again.
Default templates, one path for everyone, and no idea which emails actually make money.
Every campaign is a discount.
Customers learn to wait for the code, margins shrink, and the list gets less valuable every month.
Klaviyo says one number, Shopify says another.
UTMs switched off, codes leaking into attribution, and nobody sure what email is really worth.
We know email matters, we just don't have time.
Sends go out late or not at all, and the channel with your best margins gets the least attention.
You can't out-send a broken setup. We fix the system first, then grow it.
What we optimise
We don't chase open rates. We move customers to the next stage.
Every flow and campaign has one job: take someone from where they are now to the next step in their relationship with your brand.
01
Subscriber
- Pop-up
- Welcome series
02
First order
- Browse abandon
- Abandoned cart
03
Second order
- Post-purchase
- Cross-sell
04
Repeat customer
- Replenishment
- Winback
05
High-value customer
- VIP segment
- Early access
Services
End-to-end retention, handled.
Strategy, setup, design, copy, sending and reporting. One partner, so nothing falls between freelancers.
Automation
Flows & automations
Welcome, browse and cart abandonment, post-purchase, winback and sunset, each with buyer and non-buyer paths.
Campaigns
Campaign management
3–4 sends a week across launches, education, social proof, promotions and brand story. Seasonal series planned early.
Creative
Design & copywriting
Emails that look and sound like your brand, built from documented voice rules, type and banned words.
List growth
Pop-ups & sign-up forms
Offer testing, form timing and targeting that bring in subscribers who actually go on to buy.
Audience
Segmentation & deliverability
Engagement-based segments and sunset rules that keep you in the inbox and out of spam.
Data
Attribution & reporting
UTMs, discount-code hygiene and Shopify reconciliation, then a monthly report in plain language.
Testing
A/B testing
A running test plan on subject lines, offers, layouts and send times, so each month beats the last.
Channel
SMS
SMS flows and campaigns that complement email instead of repeating it.
Coming next
Conversion rate optimisation
Landing page, product page and checkout testing, so the traffic your emails drive converts better.
Why MZ Growth
Your retention partner shouldn't need babysitting.
| Typical freelancer or agency | MZ Growth | |
|---|---|---|
| Starting point | ✕Jumps straight into templates | ✓Full audit and roadmap in week one |
| Flows | ✕One path for every subscriber | ✓Buyer and non-buyer splits on every core flow |
| Brand voice | ✕Generic "luxury" filler | ✓Written voice rules, type and banned words |
| Tracking | ✕Trusts whatever the dashboard says | ✓Checks UTMs, code leakage and Shopify match |
| Communication | ✕You chase them for updates | ✓Proactive monthly report and call |
Client results
Revenue you can see in Klaviyo.
Figures taken straight from client Klaviyo dashboards, placed-order attribution, compared with the previous period of the same length.
EU brandOct 18 – Nov 17, 2024
€168,710
Klaviyo-attributed revenue in 30 days
+343% vs previous periodStore revenue +107%
- Share of store revenue
- 27.71%
- From flows
- 99.48%
US brandOct 18 – Nov 17, 2024
$123,384
Attributed revenue, all from flows
+32% vs previous periodStore revenue +49%
- Share of store revenue
- 19.13%
- Per recipient
- $4.13
UK brandMay 1 – 31, 2026
£31,646
Attributed revenue across email and SMS
+54% vs previous period
- Share of store revenue
- 35.10%
- From flows
- 89.49%
UK brandJun 15 – Aug 14, 2026
£15,570
Attributed revenue from email
+978% vs previous periodStore revenue +101%
- Share of store revenue
- 37.53%
- From flows
- 83.70%
Brand names withheld. Open any card to see the original Klaviyo report.
Client feedback
What clients say.
The email flows generated £21k+ in the first month. Highly recommend Moin for any DTC brand looking to grow through email.
Our popups and flows generated £1,200 in just 2 days. Professional, strategic and great to work with.
Great designs and solid strategy. Very easy to work with and understands our brand well.
How we work
Audit. Build. Compound.
A clear first month, then steady improvement every month after.
Days 1–7
Audit
- Full Klaviyo account review
- Brand, customer and competitor research
- Tracking and attribution check
- Roadmap ranked by revenue impact
Days 7–30
Build
- Pop-ups and sign-up forms
- Core flows designed, written and live
- Brand voice guide
- First campaigns sent
Day 30+
Compound
- Weekly campaign calendar
- Ongoing A/B tests
- New segments and flows
- Monthly report and strategy call
MZ
- Founder
- Moin Zisun
- Speciality
- Klaviyo email, SMS & retention
- Clients in
- USA, UK, Canada, Australia, UAE and beyond
Meet the founder
Email that looks, sounds and sells like your brand.
MZ Growth was founded by Moin Zisun, a Klaviyo specialist who manages client accounts end to end: flow setup, campaign design, copywriting, segmentation and reporting. The focus is systems that are documented, tracking that gets checked, and flows built to keep running without constant attention.
The agency started with fragrance, skincare and beauty brands, where tone and presentation matter as much as the offer. Since then the work has grown to cover fashion and baby clothing, supplements and functional drinks, food and beverage, jewellery, pet care and consumer tech. Whatever you sell, there's a good chance we've already built flows and campaigns for a store like yours.
Ways to work together
Start with a build, stay for the growth.
Project
Flow build
A one-off project to put your core automations in place.
- Account and list audit
- Core flows designed, written and set live
- Brand voice and design guidelines
- Handover walkthrough
Most chosen
Monthly retainer
Your email channel, fully managed month to month.
- Weekly campaigns, designed and written
- Flow optimisation and A/B tests
- Segmentation and deliverability care
- Monthly report and strategy call
FAQ
Fair questions.
Which platforms do you work with?
Klaviyo is our main platform, on Shopify stores in particular. If you're on another platform, we'll tell you in the audit whether moving makes sense for you.
How soon will we see results?
Flows start working as soon as they're live, usually within the first month. Campaign results and testing gains build month over month.
Will the emails sound like our brand?
Yes. Before writing anything we document your voice, visual style and words to avoid, and every email is checked against that guide.
Is there a long contract?
Flow builds are fixed-scope projects. Retainers run month to month after the first period, so we keep your business by delivering.
What if email isn't our biggest problem?
Then the audit will say so. If the issue is your offer, your site or your ad spend, we'll point you to the right fix rather than sell you the wrong one.
Get in touch
Find out what your list could be earning.
Send your store link. We'll reply with a short audit of your Klaviyo setup and the first three things we'd fix.
hello@mzgrowth.net
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